PRIVACY POLICY

Last Updated: September 28, 2026

Your Good Doctor, PLLC (“Your Good Doctor,” “YGD,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, submit information to us, communicate with us, or otherwise interact with our services.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Name;
  • Email address;
  • Telephone number;
  • Information submitted through website forms;
  • Appointment or service inquiries;
  • Communication preferences;
  • Payment and transaction-related information; and
  • Other information you choose to provide.

We may also automatically collect certain information when you use our website, including your IP address, browser type, device information, pages visited, time spent on pages, referring pages, and other website usage information.

Our general website forms are not intended for the submission of sensitive medical information or Protected Health Information (“PHI”). Patients should use the secure communication methods provided by YGD when communicating medical information.

2. How We Collect Information

We may collect information:

  • Directly from you when you complete a form, schedule an appointment, contact us, make a payment, subscribe to communications, or otherwise provide information;
  • Automatically through cookies, pixels, and similar technologies;
  • Through service providers that help us operate our website and business; and
  • When you voluntarily communicate with us by telephone, email, SMS, or other permitted methods.

3. How We Use Personal Information

We may use your personal information to:

  • Provide and administer our services;
  • Respond to questions and requests;
  • Schedule, confirm, and manage appointments;
  • Provide customer and patient support;
  • Process transactions;
  • Send service-related notices and follow-up communications;
  • Send SMS communications when you have provided the appropriate consent;
  • Send email communications, including educational or promotional communications where permitted;
  • Improve our website, services, and user experience;
  • Analyze website usage;
  • Conduct advertising and remarketing activities where permitted;
  • Protect against fraud, misuse, and security threats;
  • Maintain appropriate business and legal records; and
  • Comply with applicable laws and legal obligations.

4. SMS Communications and Consent

If you provide your mobile telephone number and consent to receive SMS messages from Your Good Doctor, you may receive text messages related to your interactions with us. Depending on the consent you provide, messages may include appointment reminders and confirmations, scheduling communications, follow-ups, customer or patient support, billing or payment notifications, service updates, and promotional communications.

SMS Consent and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes.

We may use service providers, including communications technology providers, to facilitate delivery of messages on our behalf. Such providers may process telephone numbers and messaging information as necessary to provide those services, but this does not authorize them to use your SMS consent or telephone number for their own marketing purposes.

Message frequency may vary. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to a message from us. You may reply HELP for assistance. Where supported, you may reply START to opt back in after previously opting out.

Your decision whether to consent to SMS communications is voluntary.

5. Cookies, Analytics, and Tracking Technologies

We use cookies and similar technologies to operate and improve our website and understand how visitors interact with it.

We may use services including Google Analytics and the Meta (Facebook) Pixel. These technologies may collect information about your device, browser, IP address, website activity, and interactions with our website.

We may also use information collected through these technologies for analytics and remarketing purposes where permitted by applicable law.

You may be able to control cookies through your browser settings, device settings, our cookie controls where available, or the privacy and advertising controls offered by the applicable third-party platform.

6. Email Communications

We may use Kit.com or other service providers to deliver email communications.

You may unsubscribe from marketing emails at any time using the unsubscribe link contained in those messages. Transactional, administrative, or other service-related communications may still be sent where necessary.

7. Payments

YGD may accept payments by credit or debit card, bank transfer, or cash.

Electronic payments may be processed by third-party payment processors. We do not intend to store complete payment-card information on our website. Payment providers may collect and process information in accordance with their own privacy practices and applicable law.

8. Disclosure of Personal Information

We may disclose personal information to service providers that perform services on our behalf, such as website hosting, communications, analytics, email delivery, payment processing, scheduling, security, and other business-support functions.

We may also disclose information:

  • When required by law, court order, subpoena, or other valid legal process;
  • To protect the rights, safety, or property of YGD, our patients, users, or others;
  • To investigate fraud, security incidents, or misuse;
  • In connection with a merger, acquisition, financing, restructuring, or transfer of business assets; or
  • With your direction or consent.

We do not authorize third parties or affiliates to use SMS opt-in information or telephone numbers collected for SMS communications for their own marketing purposes.

9. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain appropriate business and legal records, resolve disputes, enforce agreements, protect against fraud or security threats, and comply with applicable legal obligations.

Retention periods may differ depending upon the type of information and the reason it was collected.

When information is no longer reasonably required, we may delete, de-identify, or anonymize it, subject to applicable legal, technical, and record-retention requirements.

10. Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.

However, no Internet transmission, electronic communication, or electronic storage system can be guaranteed to be completely secure.

11. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, including the right to request:

  • Access to certain personal information we maintain about you;
  • Correction of inaccurate personal information;
  • Deletion of certain personal information;
  • Information regarding how personal information is used or disclosed; or
  • Withdrawal of consent where processing depends upon consent.

Certain exceptions may apply, including where we must retain information to satisfy legal, regulatory, contractual, medical-record, security, or other legitimate requirements.

Requests may be submitted to info@yourgooddoc.com.

12. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through our general website services.

13. Third-Party Websites

Our website may contain links to websites or services operated by third parties. We are not responsible for the privacy practices, security, or content of third-party websites, and we encourage you to review their privacy policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we do, we will update the “Last Updated” date above and post the revised policy on our website.

15. Contact Us

Questions or requests concerning this Privacy Policy may be directed to:

Your Good Doctor, PLLC
600 Park Offices Dr, Ste 300
Durham, NC 27709
Email: info@yourgooddoc.com

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